Electronic journalism grew as "Hindenburg" died
Seventy-five years ago yesterday, on May 6, 1937, the German airship Hindenburg blew up; and, as it fell in flames, electronic journalism took a giant leap upward.
Herbert Morrison, a 31-year-old radio reporter from station WLS in Chicago, had traveled to Lakehurst, New Jersey, along with engineer Charles Nehlsen, to record a description of the zeppelin's arrival from Frankfort, Germany.
The ship had already made ten successful round trips and the arrival was expected to be routine.
The reporter and his engineer were there, not to broadcast the mooring live, but to send a recording back to Chicago to test the feasibility of transcribing an event for future broadcast. As well, they thought the sound of a blimp docking might be an interesting addition to their sound effects library.
But the mooring suddenly went terribly awry as flames leapt from the zeppelin's tail section and licked their way quickly forward.
“It’s burning, bursting into flames and is falling on the mooring mast and all the folks,” screamed Morrison into his microphone. “This is one of the worst catastrophes in the world. Oh, the humanity and all the passengers.”
The National Broadcasting Corporation, the network with which WLS was affiliated, broke its rule against using prerecorded transcriptions on the air and later fed Herbert Morrison’s eye-witness report to a fascinated nation.
That report, with the frenzy and emotion it portrayed, became a classic. I have a recording of it in my audio library. The terror conveyed still spans years and miles, and I feel it whenever I hear it.
Morrison and WGN showed that radio, and later television and the Internet, could credibly and effectively report an event simultaneously with its occurrence.
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